In a marketplace saturated with choices, companies use branding to differentiate, communicate and connect with its intended audience. A strong brand, such as Apple and Nike, aligns with the company's mission and values and elicit emotional connections to drive affinity for the company. Therefore, a well established brand identity helps to provide the guidance a company needs in delivering a consistent message, perception and experience for it to grow and be competitive.
We can look at our personal brands in similar ways that brands function for companies. When was the last time you mapped out your identity and studied if your ideals are delivered to the world consistently? If you were a brand, would you be excited about yourself? When we begin to ask these types of questions, we can start to dig deeper into who we've become and who we aspire to be. Are we attracting the right attention and is there a brand gap (as noted in the previous post) that we want to bridge? Or, do we need to reposition ourselves to be consistent with who we are?
Developing a personal brand with a clear set of values can help you anchor and make choices that align with your inner voice. It becomes a tool to help you withdraw from shadow of expectations and focus on decisions that lead you to live out the life you wish to have. Practice answering to yourself first because happiness comes from finding a purpose in life and experiencing the freedom to be just YOU.
For those parents who live a double life:
What can you do more to blend the life you model for others with the one that is the authentic you?