Have you ever wondered what's your personal brand? Not what's on your resume or your business identity but you, as an individual.
Your brand is both the perception of what others have about you and the emotions elicited from those perceptions. A brand gap exists if there's a difference between how you identify yourself and how you're perceived by the world around you. We are very passive about bridging the gap because for the most part, we take a passive role in the process. That is assuming you already know what you stand for and where you're heading with life. It's a tough question to answer but after 10 years of wondering, I've finally learned how to be an observer to identify my personal brand, by looking in and reflecting out.
Thinking back at how I spent my life as a workaholic for big corporations, I regret missing out on myself. If we can all manage ourselves better as a brand, we'd be more motivated to experience life. We'd seek to be more interesting, more diverse, more fun, and more influential. We'd have more drive to build a lifestyle brand that we can be excited for, to truly live and breathe the experience identified by the brands that we have associated ourselves with in everyday life. Be different like Apple, adventurous like Airbnb, ambitious like Amazon or just do it like Nike.
What is your brand and what do you want to stand for?